What’s your plan?

ASK
Mashreq Bank created a dedicated savings plan for children’s education. The task was to develop a campaign that raises awareness for the new product and drive enquiries and product uptake.

BRUTAL SIMPLICITY OF THOUGHT
Life passes by quickly and the harsh reality is that if you fail to prepare, you prepare to fail. People generally live for today, and future plans…well, ‘I’ll get to it later’. Christmas, birthdays, holidays and general day to day expenses take priority. But people rarely understand the consequences or commitment required to plan for the future.

Mashreq understands that the earlier you start to save, the better, and they will reward you for doing so. Mashreq’s long-term saving plan is the ideal way to put your mind at ease and your money to work.

By creating a campaign that pulls on the heartstrings and offers a reality check on the financial facts, we give parents a healthy dose of reality. Starring a variety of children and their hopes for the future, we reassure parents that no matter how big their child’s dreams, it’s worth every penny and Mashreq is on hand to make it possible.

IMPACT
255,000 Youtube Views
Campaign achieved 81% target KPI’s on revenue.
High Leads through SMS.

Client: Mashreq BANK
Office: Dubai
Year: March 2017