Ahmed

ASK
Land the brand promise quickly and leave a lasting impression to gain significant market share in the UAE.

BRUTAL SIMPLICITY OF THOUGHT
GOOD DEEDS DESERVE KINGLY MEALS. Unlike other markets, fast-food becomes a hang-out and destination, a place to meet friends after your family meal. Where you meet is often as important as what you eat. Building on the local insight that good deeds are rewarded with kingly meals, we created a series of digital videos to reinforce the belief that Popeyes is the prize/reward for heroes.

IMPACT
671.8k reach, 50/50 men/women,29.3K post clicks, 21.6k engagements

Client: Popeyes
Office: Dubai
Year: 2015