RAMADAN 2021 WITH
MO SALAH

ASK
M&C Saatchi was asked to strengthen the connection between OPPO and the GCC region utilizing Oppo’s partnership with Mo Salah to build up their Reno Series awareness and preference in the Middle East and Africa by showcasing the phone in our commercial as being an enabling technology for Mo during Ramadan.

BRUTAL SIMPLICITY OF THOUGHT
Our campaign worked hard to build off the new found realisition that Covid took Ramadan back to basics and created a greater appreciation of what Ramadan symbolizes. Leveraging from an insight that people were deprived of the ability to connect with the people that they care for over Ramadan due to the lockdown, we had a strategic and creative opportunity to position OPPO Reno as being the brand that connects people, bringing them closer together, through their innovation & technology and all wrapped up in beautiful design.

IMPACT
Our #CaptureTheSpirit campaign generated over 58 million impressions across Facebook, Instagram and Twitter in less than a month.

Client: OPPO
Office: Abu Dhabi
Year: April, 2021