STARKILLER BASE

ASK
Raise awareness of Twofour54 and their association with Star Wars.

BRUTAL SIMPLICITY OF THOUGHT
Star Wars fans are genuinely excited when brands share their passion and actually participate in the Star Wars universe, rather than merely using it as a vehicle to push their products.

IMPACT
When StarWars Reawakens premiered, we transformed the world’s first circular skyscraper into the film’s Starkiller Base. 17,000m2 of printed material and 420 man hours later, the whole world was talking about it:

• 33% advanced sales & $6m local ticket sales

• $1.3m earned PR value

• 172m impressions

• $1.3m PR value

• 0 Wookies hurt in the making of

Client: Twofour54
Office: Abu Dhabi
Year: 2015